Integrity:
Choosing courage over comfort, choosing what is right over what is fun, fast or easy, and choosing to practice our values rather than simply professing them. - Brene Brown
Growth:
Strive for monotonic improvement. Continual development with the spirit of growing leaders to create an enduring, great company.
Service:
The action of helping. Providing aid for the betterment of an individual, team or community.
Urgency:
Importance requiring swift action. The paradigm of proactivity; do what needs to be done before it becomes an emergency.
Patience:
The state of endurance under difficult circumstances, which can mean persevering in the case of delay or provocation without acting in annoyance in a negative way; exhibiting tolerance under strain, especially when faced with long term difficulties.
Accountability:
Accountability is holding ones’ self-responsible for actions and guarantees; being open to constructive criticism and fair evaluation. It is the willingness to maintain standards in any situation, without compromising your core values.
Passion:
An un-withering desire. Having passion means to have a strong and barely controllable emotion.
Discipline:
Disciplined people, engaged in disciplined thought, taking disciplined action; the culture of discipline starts not with what you have the discipline TO DO, but with what you have the discipline to STOP DOING. - Jim Collins
Perseverance:
The signature of perseverance is having the fortitude to overcome any obstacle in your path, regardless of its difficulty or of the investment of energy and resources necessary to complete the mission.